As a Euless rental property owner, you understand that good marketing is crucial for attracting the best renters. If you haven’t started using virtual tours yet, you’re missing out! Providing potential tenants with virtual tours of your rental properties is a fantastic way to let them see what they’re getting before visiting.
We’ll talk about the benefits of virtual tours for rental property marketing and explain why all rental property owners should adopt them.
Virtual Tour Basics
A virtual tour is a digital walk-through of a rental property. Unlike photos, which are taken from the photographer’s viewpoint, virtual tours provide an in-depth look into every room.
Recent research indicates that renters prefer virtual tours of rental properties. According to Zumper’s data, over 70% of renters would be content to rent an apartment without seeing it in person if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours are an engaging method for potential tenants to see your rental properties. They allow potential renters to gauge the space and determine if it fits their needs without an in-person visit.
Three main types of virtual tours exist: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is an extensive panoramic image created by stitching together numerous photos. These tours let potential tenants view an entire room in one image and click and drag to explore. Creating 360 virtual tours is easy and relatively affordable, making them a good choice for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to virtually tour the property as if they were on-site. These tours are generated by taking many photos of a rental property and assembling them with special software. This may sound complex, but many user-friendly tools and services can assist you. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
- Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours enable potential tenants to wear a VR headset and explore the property as if they were walking through it. While VR tours are still uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours greatly reduce the hassle of traditional property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Potential tenants can access virtual tours anytime, 24/7. This allows them to explore your rental properties at their convenience, without needing to consider your availability. It’s a powerful tool that gives them flexible viewing options.
- Increased Engagement. Evidence shows that virtual tours increase engagement. Potential residents spend more time on websites with virtual tours compared to those without.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google prioritizes fresh content, and including a virtual tour in your property listing is a great way to add new content and enhance your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Use clear, high-quality images and videos, and avoid using low-resolution or blurry photos. Quality virtual tour content helps potential tenants understand your rental properties better.
- Include a Call to Action. Place a call to action (CTA) at the end of your virtual tour. A CTA is a message or button that motivates potential tenants to take the next step, such as scheduling a showing or reaching out for more information. Adding a CTA makes it more likely that potential tenants will choose to rent from you.
Virtual tours let potential tenants explore your rental properties without having to visit them physically. Real Property Management MidTown can aid in marketing your Euless properties and improving your chances of finding reliable tenants. Contact us online or call 817-583-6121 today!
Originally Published on July 22, 2022
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